Trademarks

Commercial

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Our Trademark Registration Service is suitable for any business wishing to apply for a trademark in the UK.
A trademark is a sign that distinguishes one business’s goods or services from those of another. It can consist of words, logos, designs and shapes.

View our ‘What is a trademark?’ at the bottom of this page for further information.

Trademarks are best protected by registration on an appropriate trademark registry. The Intellectual Property Office (IPO) controls the UK trademark registry.

A registered trademark carries the following benefits:

  1. It gives you the exclusive right to use the trademark in the UK in connection with the goods and services in respect of which it is registered.
  2. It protects the value of your ‘brand’ and can be an effective deterrent to would be infringers.
  3. It is a valuable asset that can be commercially exploited, for example by licensing or assignment.
  4. You have an indefinite right to renew the trademark (renewal is required every ten years).
  5. Making a claim for infringement of your trademark can be straightforward in the event that someone uses an identical or similar trademark in respect of identical or similar goods or services without your consent, and in certain circumstances even if the goods or services are not similar to those against which the mark is registered.

In order to be registered a trademark must be distinctive and not confusingly similar to an existing trademark registered in respect of the same or similar goods and services (trademarks registered against other classes of goods and services must also be considered).

Our Trade Mark Application Service:

  1. Initial advice on your trademark and relevant trademark classes.
  2. A search of the UK, Community and International trademark registries and other relevant sources (for trademarks that have effect in the UK) to anticipate any problems with the application.
  3. The option of a Right Start application.
  4. Drafting and submission of an application to register a UK trademark on your behalf.

Note: Our Standard Application service does not include fees for dealing with any formal objection to the application.

We can also assist you with Community or International Trade Mark and Patent applications on request. Please contact us to discuss your requirements.

Register your interest
Click the ‘MAKE ENQUIRY’ button to learn more about our Trade Mark Registration Service or to register your interest.

Search Services

Total Price: £99 ( £118.80 inc. VAT)

We can carry out initial searches on your behalf to help identify any potentially conflicting trade marks, whether registered or unregistered.

Standard Application (Including our search services)

Total Price: From £550 plus £200 IPO fee

and £100 plus VAT for each additional class.
This price includes all government fees.
What is a trade mark?

A trade mark is a sign that distinguishes your business’ goods or services from those of other businesses. The words ‘trade mark’ and ‘brand’ are interchangeable.

Please note that the registration of a trade mark is entirely voluntary. People choose to register their trade marks in order to benefit from the advantages offered by registration, rather than out of obligation.

The following, or any combination of the following, can constitute a trademark:

  • Words
  • Letters
  • Numerals
  • Slogans
  • Designs
  • Internet domain names
  • Shape of goods
  • Packaging of goods
  • Moving digital images

The following may also constitute a trademark, although successful registration can be problematic:

  • Smells
  • Sounds
  • Colours
  • Gestures

Trade Marks are registered against the categories of goods and services specified in the application process. There are 34 classes of goods and 11 classes of services. It is possible for the same trade mark to be registered by different people in respect of different goods and services (although you should exercise caution and seek advice in this circumstance).

In order to gain the protection of registration, a trade mark must:

  1. Be in use in relation to the relevant goods and services in respect of which it is being registered, or there must be an intention to use the trade mark in relation to such goods or services;
  2. Be distinctive;
  3. Be capable of being represented graphically;
  4. Be capable of distinguishing your goods or services;
  5. Not merely be descriptive of the characteristics of the goods or services, such as kind, quantity, quality, purpose, value or origin;
  6. Not consist exclusively of signs or indications which are customary in the current language or in the trade process;
  7. Not look or sound the same, or be confusingly similar to an existing trade mark that is registered against the same or similar types of goods or services, or in some cases any type of goods or services (unless you have the owner of the relevant trade mark’s permission); and
  8. Not be applied for in bad faith, offensive, deceptive or against the law.

When choosing or designing your trade mark you should bear in mind:

  1. Invented words (eg Spotify) and words which have no connection with the goods or services they represent (eg Mars) have the best chance of being accepted; and
  2. Adding a distinctive logo or picture to your trade mark can make the mark registerable if it is otherwise unregisterable.